Naturardi
- Category Skincare
- Client Rania Tobi
- Year of Completion 2021
- Website www.naturardi.com
The essence of Moroccan botanicals
Naturardi is a captivating Moroccan skincare brand that celebrates the rich heritage and time-honored beauty traditions of Morocco. With a deep appreciation for the country’s cultural treasures, Naturardi focuses on harnessing the power of traditional Moroccan recipes and locally sourced ingredients to create skincare products that promote natural radiance and holistic well-being.
- + Brand Development
- + Stationary Design
- + Product Design
- + Packaging Design
The Brand
The branding of Naturardi draws inspiration from the rich symbolism of the Berber culture, a vibrant and ancient indigenous group in Morocco. Rooted in the essence of Berber heritage, Naturardi's brand identity pays homage to the traditional symbols that hold deep meaning and cultural significance. Berber symbolism is renowned for its connection to nature, spirituality, and the interconnectedness of all things. Naturardi beautifully incorporates these elements into its branding to create a captivating and meaningful experience for its customers. The brand's logo, derived from traditional Berber symbols, embodies the core values of Naturardi. Each symbol carefully chosen represents a specific concept, such as fertility, protection, or abundance. These symbols not only serve as a visual representation of the brand but also evoke a sense of cultural heritage and authenticity.
Through its branding derived from traditional Berber symbolism, Naturardi strives to honor the rich cultural heritage of Morocco and the Berber people. It serves as a bridge between the ancient wisdom of the past and the modern skincare needs of today.