Purple Tails
- Category Pet Products
- Client Pawment Ltd.
- Year of Completion 2023
- Website thepurpletails.com
Cuddles and care, fur-ever.
Purple Tails is a pet product brand based in Canada that curates the finest materials and designs products that meet the highest standards of safety, durability, and functionality.
The brand is rooted in a retro style brand identity built on a minimal aesthetic and clean design with a purple colour palette.
- + Brand Development
- + UX/UI Design
- + Product Design
- + Copywriting
- + Packaging Design
The Brand
The clean design language employed by the brand ensures that each element is carefully curated and purposefully placed, creating a cohesive and harmonious visual experience. Every detail, from typography to graphics, is thoughtfully considered to maintain a clean and uncluttered look. The purple color palette takes center stage, evoking a sense of sophistication, creativity, and individuality. Various shades of purple, ranging from deep and rich tones to soft and pastel hues, are used strategically throughout the brand's visual assets. This color choice not only adds a touch of nostalgia but also communicates a sense of uniqueness and exclusivity.
The brand's retro style brand identity is built upon a minimal aesthetic and clean design, creating a visually pleasing and cohesive experience. The purple color palette adds a distinctive touch, while carefully selected typography and product designs reinforce the brand's nostalgic appeal. This combination establishes a unique brand identity that resonates with customers who appreciate timeless style and a touch of the past.