The Prajjwala Challenge was the first-ever nationwide initiative by the Deen Dayal Antodaya National Rural Livelihoods Mission,  Ministry of Rural Development (MoRD) that invites experts, practitioners, youth, startups, CBOs and Self Help Groups and their Institutions like Cluster Level Federations, Farmers Producer Organisations (FPOs) to share innovative, creative and scalable models for Transforming the Rural Economy, focussing on localised, low cost and sustainable models for livelihood enhancement of rural women. 

The Challenge

The Prajjwala challenge was conducted in early 2023, with a participation of over 2000 applicants showcasing their transformational ideas. The top 5 winners, selected by industry experts were rewarded with financial prizes, incubation support and mentorship as well as a platform to showcase their idea to a national audience.

What did we do?

The ZN Design team was invited to support this challenge by providing their inputs throughout the competition’s development stages including running the social media channels for the event. 

Some of our services included:

• Branding and Brand Development
• UX/UI Design
• Social media design and management
• Copywriting
• Collaterals for the physical event.