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Branding Case Studies June 29, 2023

Boba Bar, London

Writen by Zubin Samuel

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Boba bar is a cozy bubble tea café based in the heart of London. Customers can indulge in Boba Bar’s signature milk teas, where velvety smoothness dances harmoniously with the rich, distinct flavors of black, green, or oolong tea. For those seeking an extra burst of freshness, the menu offers a range of fruity and floral infusions, each brimming with vibrant notes and served over a cascade of delicate boba pearls. Tantalizing specialty drinks await discovery, blending unique ingredients and innovative combinations that surprise and delight.

The Brand

Boba Bar’s branding is a visual feast that effortlessly transports customers to a tropical paradise, infusing their experience with a sense of relaxation and rejuvenation. Inspired by the lush landscapes and vibrant colors of tropical destinations, the brand exudes an inviting and refreshing ambiance.

Shades of blue and green take center stage in Boba Bar’s color palette, drawing inspiration from the tranquil hues of the ocean and the vibrant foliage of tropical jungles. Soft, soothing blues create a sense of serenity and calm, while vibrant greens inject energy and vibrancy into the brand. These colors are seamlessly woven throughout the brand’s visual identity, from the logo and signage to the interior decor, creating a cohesive and immersive experience for customers.

DIY Kits

 

The ZN Design team has ingeniously crafted a DIY kit that brings the joy of boba tea creation to your doorstep. This thoughtfully curated kit allows you to customize your boba tea experience with four drink flavors of your choice, from classic milk tea to refreshing fruit infusions or specialty blends. With four toppings to choose from, including boba pearls, popping boba, jelly, or pudding, you can create tantalizing combinations that suit your taste buds. The kit also includes 80g of complimentary tapioca pearls to add the signature texture to your drink. Four teabags of your choice ensure a perfect base, and the eco-friendly bamboo fiber straws add elegance while being kind to the environment. Additionally, three recipe cards provide step-by-step instructions and inspiration for your boba tea creations. Unleash your creativity and elevate your at-home boba tea experience with the DIY kit—a true testament to their innovative approach to design and beverage enjoyment.

The ZN Design team worked with the founders to create a brand that encapsulated their beliefs and delivered an identity that resonates with their outlook.

Some of our services included:

  • Branding and Brand Development
  • Packaging Design
  • Social media design 
  • Website support graphics